![]() ![]() ![]() The highly anticipated “Real One,” unfortunately, falls short of expectations despite the thrust of Pharrell’s production, Latto never seems to settle into the groove of the melody, delivering a formulaic R&B ditty that seems interchangeable with any one of the toxic relationship songs out in the market today. Latto is at her best when she is given space to breathe life into a track with a mixture of her wordplay and drawn out southern inflection, making a couplet like “Panamera comin' down Tara, Audemars cost a Camaro/Ho think she fuckin' with Latto, Bitch can't see me in the mirror” rhyme, as she does on “Southside.” On “Sleep Sleep,” Chicago rapper Twista’s “Get It Wet” is sampled for an erotic fantasy that seems to be begging for a feature verse from the Greater Atlanta area’s reigning king of the sex anthem, Ludacris – the structure seems to even be reminiscent of his 2004 single “ Splash Waterfalls.” “Sunshine,” a self-proclaimed “hood gospel” from Latto, has the young rapper holding her own against heavyweights Lil Wayne and Childish Gambino (Donald Glover), a marked high note in the album that is only mildly deflated by Glover’s insistence to insert a superfluous and unwelcome lyrical juxtaposition for the moment: “my sons are mulatto.” The hope is that it is the harbinger of “good fortune financially, spiritually, emotionally,” as she tells NME. That evolution extends to her newly abbreviated name – Latto, and occasionally Big Latto, harkening back to her 2019 EP of the same name – hoping to be shorn of the racial overtones of her previous iterations, it is now short for “Lottery,” which she emphasizes on the unyielding “Trust No Bitch”: “Big Latto – short for lottery / So ‘fuck I look like losing?” Her updated moniker is the culmination of a year-long legal process for a performer whose catalog going back to when she was 8 years old. “It’s balance, it's completion, it's evolution, it's growth, it’s the universe. “It holds a very deep weight with me,” the Clayton county rapper says during a Hot 97 interview about her new album, titled after the triple-digit number. In numerology, it is an angel number the Supreme Mathematics of the Five Percent Nation establishes it as a God Number it is ubiquitous in Abrahamic religious texts and references and represents harmony in Confucianism. At the 2021 BET Hip Hop Awards, Latto performed a medley of “Big Energy” and “Soufside.The number 777 – emblazoned on the backside of rapper Latto’s right hand – holds significance in many cultural capacities. She was also nominated for the BET Awards in the categories of “Best New Artist” and “Best Female Hip-Hop Artist” in 2021. She first teased fans with a rendition of “Big Energy,” followed by “Bitch From Da Souf” and “Muwop.” She also received her first VMA nomination for “MTV Push Performance of the Year” for “Sex Lies,” in addition to her VMA performance debut. ![]() She played on the Extended Play Stage at the MTV Video Music Awards (VMA) in 2021, following the release of these new songs. This comes on the heels of her recent single “Soufside,” which was featured on Halle Berry’s Bruised album, as well as her two Soul Train Award nods for Chris Brown’s “Go Crazy (Remix)” with Young Thug, Lil Durk, and Future. Now it ain’t safe for you, you switched like the rest of them do,” she sings, emphasizing the significance of loyalty with people close to her. “you trippin, we supposed to be superstars, that money be the root of all. “Super Gremlin Freestyle,” which features clips from Latto’s recent birthday celebrations, brings bars on her recent triumphs and leaves a stamp on her name, saying that she’s unstoppable and has more up her sleeve.
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